Brand Strategy
Developed strategic initiatives for many of the world's largest brands. Executions have included brand partnerships, broadcast media, digital marketing, budgeting, sponsorship, promotions, research and more. Success stories include product innovation for NHL LOTTO, brand management for PRO-LINE, an insured half-court shot promotion with the Toronto Raptors, fantasy sports digital integrations and branded content campaigns for Labatt Breweries,.
Sports Programming
Negotiated licensing agreements and created programming plans for sports properties from around the globe. Focus was on delivering seamless viewing experiences and maximizing revenue potential. Detailed planning drove dozens of successful executions including EURO 2016, Major Series Beach Volleyball, ATP Canadian relaunch, MMA programming and The Score Fighting Series.
Event Management
Execution of hundreds of events for touring musical acts, media partners, brands and charities. Projects have included sports, cultural events, fundraisers, conferences, ideation sessions and trade missions. Notable efforts include the organization of the 5 to Watch Sports Business Awards, Toronto's annual St. Patrick's Parade, a Full Tilt Poker VIP Weekend, The Score Street Party and the Gillette Drafted National Tour.