Music Promotion

Strong connections to Canada's major music labels led to considerable work promoting new releases, festival dates and compilation releases. A series of promotions was created focusing on sports and music VIP experiences where artists would get to see a marquee artist and attend a sporting event in the same weekend. Artists included in the series included Megadeth (see image), Gaslight Anthem and Our Lady Peace. Co-branded promotions were also created for Heavy MTL and Heavy TO in conjunction with Roadrunner Records.

PMB data showed a high cross over between Mixed Martial Arts fans (MMA) and rock music. This resulted in artists being branded in the cage and in show integrations. Succcessful executions were created for artists like Green Day including canvas logo, round clock slide-ins, verbal mentions and a Watch & Win contest. 

The relationship with the labels became so tight that compilation albums were created with The Score Rocks branding. The compilations were released on iTunes and complimented by features of rock muscians discussing their favourite sports moments.