ATP Programming Launch

After reviewing property assets and building a business case, TSN successfully bid for the 500 & 1000 level tournaments of the Association of Tennis Professionals (ATP). The launch required a detailed briefing for staff including sales, traffic, scheduling, revenue management, transmission, promotion, news and creative teams.

Critical details were conveyed including the length of the term, property assets and contractual obligations. A detailed tournament list was provided to identify potential conflicts and identify solutions. This included an understanding of the impact of venues & court surfaces as well as plans in the event of weather delays, extended play and cancellations. Teams were briefed on broadcast windows, preferred feeds and transmission details. 

The large influx of foreign content would need to be accounted for by dispersing tournaments across feeds to protect Canadian content levels. This was balanced with regional preferences for the sport to maximize subscriber satisfaction. Key players, tournaments and selling points were highlighted along with plans for repeat airings for marquee matches that happen during off hours. 

A promotional plan was built that outlined the available assets to be used and where sponsorship could be integrated. The sales team were provided with a list of sponsors, the terms of their agreements and acceptable integrations. Plans were put in place to build sales products and key dates for matches to go into IBMS. 

Strong communication and planning resulted in a smooth launch. Audience numbers were as projected and viewer complaints were minimal.