St. Patrick's Parade

Managed partnerships & events  for Toronto’s annual St. Patrick's Parade. The parade runs through the city's downtown and features 5,000 participants, 100+ volunteers and 250k spectators. Pictures appear below.

Primary focus was on content promotion to support parade awareness and partnerships. Managed social media channels and was able to triple reach and engagement through improved planning and content.  Other duties included overseeing the parade set-up area, entry coordination, volunteer recruitment, cultural outreach program and photographer/videographer hirings.