Sport & event business professional with 20 years of experience in brand management and content generation. Partnership history includes successful initiatives with many of the world's top brands.

Success stories include product development for NHL LOTTO, an insured half-court shot promotion with the Toronto Raptors, branded content for Labatt Breweries, and campaign management for PRO-LINE.

Over two decades of event experience has resulted in hundreds of executions for touring musical acts, media partners, brands and charities. Projects have included sports, cultural events, conferences, innovation sessions and trade missions. Notable efforts include the organization of Toronto's annual St. Patrick's Parade, The Score Fighting Series  and the Gillette Drafted National Tour.

Career experience includes the development of programming plans for sports properties from around the globe. Focus has always been on delivering seamless viewing experiences and maximizing revenue potential.