Market Research

Provided sports & entertainment clients with actionable insights through quantitative and qualitative analysis. Managed exit polling for large sporting events, song preference studies for music labels and viewer feedback reports for film studios. Wrote and sold multiple syndicated studies including Canadian Sports & Entertainment Monitor.

These market research skills were developed further at the Ontario Lottery and Gaming Corporation (OLG) while overseeing multiple focus groups and sales forecasting studies. The more formal research efforts were complimented by innovation sessions where OLG employees and external stakeholders met to review product ideas. The goal was to generate buy-in for new concepts and polish ideas into profitable games. Non-traditional locations with innovation backstories were chosen to enhance creativity.