Full Tilt Poker Fight Train

The Full Tilt Fight Train saw online poker players compete to win a VIP experience connected to UFC 97 in Montreal. The competiton was created to leverage Full Tilt's UFC partnership and promoted via a comphrehensive television and digital marketing campaign. Photos from the experience (see below) were shared on social media.

Winners played poker with UFC fighters, Score talent and Full Tilt pros on a luxury train car from Toronto to Montreal. Guests attended a special warm-up event (including a UFC fashion show) on Friday night and sat in the front row at UFC 97. After the event, they attended an after party with UFC stars. 

The execution was part of a series of VIP events focused on delivering unforgettable sports experiences. It generated a series of features that ran on The Score and Full Tilt media channels. It was one of the most successful player engagement campaigns in Full Tilt's history.