Gaming Content

Created multiple seasons of long and short form content for grey market gaming providers. Clients included Party Poker, 888 Gaming, bodog and Betfair.

The content was tied to digital marketing executions where players could qualify via online satellite events to play in casino-based tournaments or exotic locations. The completed shows featured brand sell packages to promote the next round of qualifers. Many shows were revoiced in other languages to run in foreign markets.

Show production was originally outsourced but became increasingly created by inhouse staff as time progressed. Shooting locations inlcuded Canada, Europe, the Caribbean and First Nations properties. Several short form pieces were also created to provide company overviews, celebrity profiles, VIP expeiences or brand integrations.