The Score Street Party

Planned and executed a massive street party in downtown Toronto to launch Score Media’s new HD studio. Oversaw all staffing, production, critical path, partnerships, event managment, promotion, site plan and appearances by musical acts & athletes.

Celebrity appearances included Maple Leafs legend Wendel Clark, UFC fighter Heath Herring, Olympic gold medal winner Donovan Bailey and  motocross star Robbie Madison. The Toronto Raptors Anthony Parker and Jermaine O'Neil were also in attendance along with Jamaal Magloire from the Miami Heat. One of the day's biggest draws was an autograph signing by WWE stars CM Punk, Natalya and the Iron Sheik. Musical performances included The Trews, Inner City Surfers and Kardinal Offishall.

The event was broadcast live and a success by all KPIs including audience projections, sponsor integrations, client hosting and onsite attendance of 10,000+. Event partners included Schick, Carlsberg, Full Tilt Poker and the Toronto Sun. See below for event photos.