Gillette Drafted National Tour

Event management for the Gillette Drafted reality show in support of the search for Canada’s next sportscaster. Scouted all locations, managed onsite activations, hired local staff & crew, coordinated local partnerships and developed creative materials. Photos (see below) and video from the road were posted on social media as the tour progressed.

The tour ran from coast to coast in ten different cities for three seasons. Content was packaged into full seasons  culminating in a winner being crowned in the final show.