NFL Content Partnership

The National Football League (NFL) was looking for a way to engage young, Canadian football fans. The Score and Ontario University Athletics (OUA) teams wanted to showcase fun, unique snapshots of campus culture.

The solution to these various needs was to develop a content partnership focused on campus activations. The events would provide enjoyment for attendees and The Score developed short form content around them for use on television, partner websites and social media. Stellick and Associates was the event execution arm and created a series of skill based challenges. The Score integrated the activations into a series of features including this one from Queen's University (see below).