Labatt Breweries Branded Content

Labatt Breweries was looking to support a number of their sponsored properties in action sports. The Score was working as a marketing partner to several of the sponsored properties.

An initial partnership was struck for Kokanee Crankworx. The Score would create a series of short form, branded content to run on both The Score and Kokanee's channels including television and social media. The project was so successful that additional features were created for Labatt sponsorships for the World Ski & Snowboard Festival (Kokanee), the UFC (Bud Light) and the Budweiser Big Rig Tour.